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The next generation of bird watching has arrived. FeatherSnap Scout, the world’s smartest bird feeder, is turning bird watching into a game – inspiring everyone from casual spotters to future ornithologists to get closer to nature, one snap at a time.

With its smart camera, AI-powered identification and brand-new Bird Book feature, FeatherSnap Scout doesn’t just feed birds, it builds knowledge, sparks curiosity, and connects communities.

Bird watching for the digital age
By combining technology, education and community, FeatherSnap Scout transforms a simple garden hobby into a shared, interactive experience. It’s bird watching for the modern age – a way to “pass it on” by learning, sharing, and helping to build collective knowledge about local birdlife.

Ready, steady, tweet! Let the bird watching games begin
Users can collect bird sightings, unlock achievement badges, and even share their progress through NestWork, the app’s built-in social network for nature lovers. FeatherSnap’s unique gamification features allow you to:

Build your own Bird Book:
• Each time a user saves a photo or video to their Bird Book, they unlock new knowledge and achievements.
• Every logged bird is stored in a personal gallery under its species, complete with fun facts, food preferences, migration routes and range maps, together creating a digital guide that grows alongside the user’s experience.

Collect achievement badges:
• Early badges – like First Snap or First Bird Book Log – celebrate the start of the journey. More advanced achievements reward users for spotting particular species, such as their first woodpecker or parid (tit species).

Connect with the birding community:
• And for those who love to share, NestWork, FeatherSnap’s in-app social space (available to Premium subscribers), lets users post photos, exchange advice, and see what others are spotting across the UK.

Designed for every kind of bird watcher
Whether you’re setting up your first feeder or have years of bird lists under your belt, FeatherSnap Scout makes it easy – and fun – to get involved. The gamified experience encourages kids and beginners to start spotting, while also rewarding seasoned watchers for patience and skill.

“FeatherSnap is about making bird watching accessible and engaging for everyone,” explains Maria Kincaid, FeatherSnap’s in-house ornithologist. “By introducing game-like elements such as badges and collections, we’re encouraging people to look a little longer, learn a little more, and ultimately feel more connected to the wildlife right outside their window.”

“The Bird Book turns casual interest into genuine understanding,” adds Kincaid. “Over time, you’re not just earning badges, you’re building a record of the birds that share your garden and discovering how they live.”

As Kincaid concludes: “Gamification isn’t about competing – it’s about connecting. The more you play, the more you learn, and the closer you feel to the natural world.”

Certified by STEM.org for design, effectiveness, and educational value, FeatherSnap sits in the top 5% of STEM products for 2024–2025.

Find out more at www.uk.feathersnapcam.com

ENDS

MORE INFORMATION ABOUT FeatherSnap
Kimberley Hornby George – kimberley@hornbygeorgepr.com – Tel 07851 610573

About FeatherSnap:
AI and ‘Bird Nerd’ Powered: Referred to as the resident “bird nerd”, FeatherSnap’s certified Ornithologist helped accurately train its identification model to provide the most advanced bird recognition. Its AI model is programmed to recognise a wide array of bird species with remarkable accuracy, whilst the feeder takes the hassle out of identification, offering real-time insights into the avian visitors frequenting your garden.

FeatherSnap smart bird feeder cams now carry the STEM.org Authenticated™ trustmark in recognition of their design, effectiveness, and educational value. They were also ranked among the top 5% of all STEM products for 2024-2025.

The certification honours what’s at the core of FeatherSnap’s mission–inspiring learning, curiosity, and connection to nature through technology.