Welcome to the FeatherSnap Media Centre

For years, technology has been steadily enhancing the way consumers interact with their homes and gardens – from smart lighting and heating indoors, to app-controlled irrigation systems and robotic lawnmowers outdoors. Gardeners are increasingly embracing technology to make life easier and more rewarding.

Now, one of the garden’s most traditional categories – wild bird care – is being reimagined with FeatherSnap, a first-of-its-kind innovation that combines bird feeding with cutting-edge technology.

FeatherSnap: your window to the wild
While feeding garden birds has always been a simple pleasure, FeatherSnap takes the experience to the next level. The motion-activated smart bird camera provides real-time updates straight to the user’s device, revealing exactly which feathered visitors are stopping by. Whether it’s the everyday garden favourite or a rare migratory species, FeatherSnap ensures bird lovers never miss a moment.

For keen birders, this isn’t just entertainment – it’s also an opportunity to track seasonal visitors, learn more about local biodiversity, and play a small part in understanding the UK’s changing bird population. With an estimated 73 million birds lost in the last 25 years*, engaging consumers in new and interactive ways is more important than ever.

Unique features that set FeatherSnap apart
Unlike any other bird camera on the market, FeatherSnap combines five core innovations that set it apart:
• High-resolution photos and videos of every visitor.
• AI-powered bird identification, helping users quickly recognise species.
• Real-time motion alerts direct to the FeatherSnap App or WebCam.
• Solar-powered charging for extended, low-maintenance performance.
• Wi-Fi connectivity, ensuring seamless image sharing and updates.

Beyond the technology, FeatherSnap builds community. Users can create a personal ‘Bird Book’ of sightings, unlock achievement badges, and share photos and videos through FeatherSnap’s in-house social channels, connecting with like-minded enthusiasts across the UK.

A retail growth opportunity
The wild bird care category has long been a cornerstone of garden retail, delivering consistent sales and year-round footfall. What FeatherSnap brings is a way to re-energise the category, introducing a new generation of customers who are seeking more interactive, tech-driven experiences from their garden purchases.

Retailers can capitalise on several consumer trends with FeatherSnap:
• Tech in the garden – consumers are already comfortable with smart technology in their homes and gardens, from app-controlled irrigation to robotic mowers. FeatherSnap is the natural next step, offering a new way to connect with nature through innovation.
• Gifting potential – with a price point that positions it as an exciting, premium gift, FeatherSnap is an ideal option for Christmas, birthdays, Father’s Day, Mother’s Day, and retirement presents, in turn broadening appeal beyond the traditional garden shopper.
• Family engagement – FeatherSnap turns birdwatching into an accessible family activity, making it easier to inspire younger generations and extend the audience for wild bird products.
• Community and loyalty – by connecting users to a wider network of bird lovers via the FeatherSnap app, the product builds a sense of community – one that retailers can align themselves with to encourage repeat visits and brand loyalty.

By bringing together traditional wildlife care with cutting-edge technology, FeatherSnap is uniquely positioned to deliver incremental growth in-store and online. It provides retailers with a compelling new talking point for the category, a strong margin opportunity, and the ability to attract both existing bird lovers and new customers who might not have previously shopped in the bird care aisle.

Find out more
Find out more at www.uk.feathersnapcam.com

ENDS

Words: 550

* British Trust for Ornithology (BTO

MORE INFORMATION ABOUT FeatherSnap
Kimberley Hornby George – kimberley@hornbygeorgepr.com – Tel 07851 610573

About FeatherSnap:
AI and ‘Bird Nerd’ Powered:
Referred to as the resident “bird nerd”, FeatherSnap’s certified Ornithologist helped accurately train its identification model to provide the most advanced bird recognition. Its AI model is programmed to recognise a wide array of bird species with remarkable accuracy, whilst the feeder takes the hassle out of identification,
offering real-time insights into the avian visitors frequenting your garden.

FeatherSnap smart bird feeder cams now carry the STEM.org Authenticated™ trustmark in recognition of their design, effectiveness, and educational value. They were also ranked among the top 5% of all STEM products for 2024-2025.

The certification honours what’s at the core of FeatherSnap’s mission–inspiring learning, curiosity, and connection to nature through technology.